Happy Monday Guys....hope your weekend was fabulous! TBC's feature guest is celebrity wedding planner Sasha Souza of Sasha Souza Events....Sasha's events are AMAZING....always so "picture perfect" and "magazine worthy". She also has a wonderful blog....Sparkliatti...if you haven't checked it out...please do so...full of great inspiration to help you plan your special day. Sasha stopped by and gave us a little "411" on "Sasha's Style"....let's check it out...Enjoy!
The beautiful and talented Sasha Souza!
TBC: Sasha, your events are always so "picture perfect"...what inspires you to create such gorgeous events?
Sasha: EVERYTHING! But it's mostly our clients. We get a lot of great ideas from our couples. Sometimes I'll hold onto a photograph or a magazine cover for a year or more waiting for the right bride to come along who will appreciate the colors or the style of the image. I have designed full events around a scarf or a rug that the couple has in their home. I always say to bring me anything and everything that elicits a positive reaction when you see it.
TBC: Why do you feel it is important for a bride to have a planner throughout the entire process of the planning of the wedding versus the "day of coordinator"?
Sasha: I feel it's important for a Bride & Groom to have somebody help them regardless of if they can afford a full service, partial service or month of wedding planner. Just to have somebody to bounce ideas off of, keep you grounded and go to bat for you. It's also equally important to completely like and trust the person you're hiring for the job even if they cost a little more than you had originally budgeted.
The following images are taken from the beautiful wedding of Tamina & Sage....photography by Sherman Chu.
TBC: What is the best part about your job?
Sasha: What isn't great about my job? I get to plan parties, go to parties, play with fun linens and talk about decor all day. I think the best part of the job for me, though, are the relationships I've built with my team of vendors that I work with everyday. Because I run a full production house with built in decor and floral, I know that every event we execute will exceed the expectations of the Bride & Groom.
TBC: What has been the highlight of your career to date?
Sasha: Certainly receiving the Modern Bride Top 25 Trendsetters Award the first year they gave it out. Being included with the most elite of the elite was a thrill and an honor. Since then we've also won a Special Events Gala Award and Event Solutions Magazine Designer of the Year and 3 ISES WESTie Awards. It's also always a lot of fun to see our images in magazines and have couples bring those images into our office as inspiration for their event - especially when they don't realize it's our work.
TBC: What are your favorite color palettes for weddings?
Sasha: That depends on the day. I'm not into the trendy color palettes but instead like to create our own based on the couple's personal style. Throwing in something unexpected into the mix of their favorite colors to create a signature look for their party is what we excel at.
TBC: What 3 adjectives describe your style?
Sasha: Fun...Well Crafted...Unique!
TBC: Describe a Sasha Souza Signature Wedding.
Sasha: Unfortunately, no two parties are ever alike so it's hard to describe one that is typically an "SSE Style Party". I can tell you that as most event planners also do, we always strive for all of our events to be well thought out and atypical. There is always something surprising for the couple and for the guests which I find very fun to put together. Food and fun are the name of the game...if the guests have dined well and had great wine and we give them great music, they'll feel it's the best wedding they've ever been to and the couple looks like rock stars.
TBC: Tell us a little about your personal life...we want to get to know you a little.
Sasha: I'm married with a few kids, a couple of cats and a doggie...just like most people and I drive a Volvo S80 T6 and am a lover of all things pork!
Thank you SO much Sasha for stopping by the cafe today and sharing a little of your world with us...the wedding you shared with us is SO beautiful....truly a Sasha Souza Signature Event!